Dhruv Bafna
Dynamic marketing professional pursuing a Master's in Integrated Marketing at NYU, with expertise in digital marketing, brand management, and data-driven decision-making. Proven experience in social media strategy, CRM, SEO, and analytics across diverse roles in marketing and business development, with a strong ability to connect brands with their audience through innovative strategies and insights.
My Highlighted Skills
Analytics and Reporting
Skilled in analyzing data to assess campaign performance and derive actionable insights that improve customer engagement and maximize ROI..
Data Wrangling
Experienced in cleaning, organizing, and structuring data to prepare it for analysis, ensuring high-quality datasets for reliable insights.
Campaign Analysis
Proficient in evaluating the effectiveness of marketing campaigns by measuring key metrics, identifying trends, and optimizing strategies for better results.
Data Visualization
Ability to create clear and impactful visual representations of data that make complex information accessible and understandable to stakeholders.
Content Marketing Strategy
Expertise in crafting content strategies that drive engagement, increase visibility, and align with brand objectives to reach target audiences effectively.
Social Media Strategy
Proven track record in developing and executing social media strategies that increase engagement, build brand awareness, and enhance online presence.
Work Experience
Marketing Associatte (Internship)
Retensa LLC / May 2024 - August 2024
At Retensa LLC, I served as a Marketing Associate, where I focused on analyzing key metrics to evaluate and enhance the performance of social media campaigns. I developed SEO-driven content strategies that increased website traffic and improved keyword rankings, supporting overall brand visibility. Additionally, I created detailed analytics reports that informed future marketing initiatives and collaborated closely with cross-functional teams to ensure alignment between business objectives and marketing efforts. This role sharpened my ability to leverage data for actionable insights and to drive measurable growth in a dynamic environment.
Graduate Research Assitant / Communications Analyst
(Part Time)
NICHE Program, NYU Rory Meyers College of Nursing / May 2024 - Ongoing
At the NICHE Program within NYU Rory Meyers College of Nursing, I work as a Graduate Research Assistant, where I analyze and track metrics for email campaigns, social media, and website performance to optimize outreach strategies. My responsibilities include managing editorial calendars and conducting performance analyses to ensure alignment with key campaign goals. By evaluating comprehensive data sets, I help improve marketing tactics and enhance the effectiveness of various outreach initiatives, contributing to the program’s mission of driving impactful communication with the healthcare community.
Social Media Executive
Nut Cracker Digital / January 2023 - July 2023
As a Social Media Executive at Nut Cracker Digital, I led data-driven social media strategies that significantly boosted engagement metrics and follower growth. I developed and implemented influencer marketing campaigns, utilizing data analysis to maximize engagement and ROI. My role involved measuring multi-channel campaign performance across platforms like Facebook, Instagram, and Twitter, enabling continuous optimization and alignment with brand goals. This experience strengthened my skills in using analytics to drive impactful social media outcomes and achieve measurable growth.
Marketing Analyst
DemandHelm / April 2022 - September 2022
At DemandHelm, I worked as a Marketing Analyst, where I optimized over 500 ad campaigns on Amazon and Walmart, contributing to a 42% year-over-year growth in advertising revenue. My responsibilities included creating and monitoring performance dashboards in Google Analytics to track key metrics like conversion rates, conducting competitive analysis, and executing market research to support strategic decision-making. Managing an annual budget exceeding $70,000, I optimized ad spend to achieve critical business objectives, gaining valuable experience in data-driven campaign management and multi-channel marketing strategy.