The Judgement Page
Samsung x SPS Real World PROGRAM
Developed as part of the NYU SPS Real World course in collaboration with Samsung, this marketing strategy reimagines the consumer purchase journey for Samsung Home Entertainment products. The project, created by our Cure Collective team, focuses on simplifying technical jargon and enhancing brand engagement through cultural touchpoints. Highlights include a creative partnership with Tabasco to leverage 'heat levels' as a metaphor for product bundles, engaging influencer campaigns, and a detailed ROI-driven marketing plan. The strategy is designed to boost brand awareness and streamline consumer experiences, delivering actionable solutions to real-world challenges.
Election Prediction
The project focuses on predicting the outcome of the 2024 U.S. Presidential Election using a Support Vector Machine (SVM) model. It involves extensive data cleaning, exploratory data analysis, and evaluation of electoral, demographic, and economic factors.
Olympus Strategy
This strategic analysis explores Olympus Corporation's journey from its legacy in optics to its dominance in the medical device industry. The project outlines a comprehensive plan to leverage Olympus's expertise in endoscopic technology, pioneering VR/AR innovations to redefine diagnostic and surgical procedures. Key highlights include a SWOT analysis, Porter’s Five Forces, and actionable strategies focusing on market penetration, product differentiation, and global expansion. This forward-thinking approach underscores Olympus's mission to enhance lives through cutting-edge medical technology.
The Patagonia Retreat
This project presents a strategic plan for Patagonia's expansion into the hospitality industry with a cozy and eco-conscious retreat in Vail, Colorado. It highlights a unique lodging experience tied to Patagonia's brand ethos, leveraging VR marketing, influencer campaigns, and loyalty programs to attract eco-friendly, adventure-loving travelers. Key deliverables include a SWOT analysis, detailed target audience profiling, marketing tactics, and a creative calendar to position Patagonia Retreat as a sustainable, premium getaway for outdoor enthusiasts.
